Freeday offers a platform on which organizations can hire digital employees (robot assistants) to take over routine tasks. With this they offer their customers a unique solution, which gives their own employees the freedom to do what they are good at and to develop their talents. This way of working fits in with the philosophy of Net4kids, which offers young people opportunities to develop to their full potential. To help as many young people in South Africa as possible on their way to an independent and independent existence, Freeday has joined Net4kids' 1% For The Next Generation program. The Rotterdam-based company has thus invested 1% of its profits and time in a project for young people in Diepsloot, Johannesburg.
IT Vocational Education in South Africa
Freeday's support goes to the 'Skills Development' project, which targets South African young adults aged 18-35. Within this project, young talent is offered IT vocational education that meets the needs of the local labor market. The program also includes training courses such as financial administration, entrepreneurial skills and marketing. In this way the students are prepared for the labor market and they receive all tools to find a job or start a successful business. These new companies also provide more jobs in the townships. Participation in the 'Skills Development' project is therefore not only of value for the students personally, but also for the community.
1% For The Next Generation
The young South African students are helped along by Freeday sharing 1% of its income and time. This contributes to education, workshops and guidance towards a career in the IT sector. Marcus Groeneveld, co-founder Freeday: “We are convinced that supporting local community ownership helps to reduce the so-called ripple effect to realise. More and more people can develop their talents in this way. This fits in seamlessly with our mission: Unlock Human Potential.” Net4kids is proud of the collaboration with the innovative technology company. “Implementing our 1% For The Next Generation program at such an early stage shows that you don't have to wait until the company is profitable to make social engagement concrete. You no longer have to convince your shareholders afterwards and you immediately include your employees in your social objectives,” says Loek van den Boog, founder Net4kids.
