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This Masterclass gives young professionals and entrepreneurs the tools to create not only profit but also social impact in your organization. Harvard Business School professor Michael E. Porter has a clear message: "In today's world, companies that create Shared Value by addressing societal challenges as part of their core strategy achieve a competitive advantage." Getting there requires “Next Generation Entrepreneurship”.

The Next Generation Entrepreneurship

Based on research results and practice, our guest speakers will explain how you can create more social impact in addition to more value for your company. How can you implement social responsibility in your business operations resulting in a sustainable competitive advantage? Through presentations, case studies, guest speakers and interactive discussions with the participants, this Masterclass offers a rich learning experience with an emphasis on practice. During our interactive discussions, we ask for your input, expertise, experiences and advice on various challenging topics.

Who should participate

  • Anyone interested in thinking differently about the strategic importance of creating social impact alongside your core business.
  • Anyone who likes to be inspired by people who have used their entrepreneurial skills to create a huge social impact
  • Entrepreneurs engaged in business strategy or business development

When: Thursday, November 7, 2019
Time: 9:00 AM - 5:00 PM
Location: Nyenrode Amsterdam
Cost: € 299 *

How your financial contribution is used:

The proceeds from this masterclass will be used to make a report about the “Rainbow Homes” in India. This video will be used by the Rainbow Homes to promote their wonderful work and to support another 10,000 street girls in a brighter future. The video will also be used to inspire others to become a Next Generation Entrepreneur and to honor a remarkable Nyenrode Alumni - the late Ferdinand van Koolwijk. He used his entrepreneurial skills to do good, achieving more than most people will ever approach in their lives. All Masterclass participants are privileged to be the first to receive a link to the video as it becomes available.